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Who writes the ad copy at your radio station?
The sales people? Your station could be more productive by letting them sell, and let us write the copy.
The receptionist or traffic person? Do your ads all sound similar, generic, or bland?
The newest addition to your staff could be Joe Casper Productions. Let us spice up your stop sets and make your advertisers very happy, with ad copy that stands out, and gets your client's point across to the listeners...the type of ads that not only the listeners hear, but also will talk about.
Joe Casper Productions will take the copy points and information, and build a radio script that works! We use script-writing concepts that are proven to get into the listeners mind. We help your salespeople get the right info from the client so we have the ammunition needed to develop a great ad. And we've got a knack for writing creative tag lines for businesses.
Funny scripts, serious, image ads, straight sale ads, two-voice...any commercial scripts you need written.
We're available on an occasional basis (for a few of your best clients), or we can be the copywriter for all your advertisers. Either way, we will easily fit into your station's budget.
Questions? Rate quote? Email us at
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"Thanks for the copy for Oneota Outfitters. I really like it. It is just what I was looking for. Thank you so much. You're the best!"
Arleen Soltow
Account Rep for KNEI, KVIK, KHPP
Examples:
JD’s House of Wine and Spirits
Football :30
(football game on tv sfx in background, maybe a few guys quietly yelling)
Everything is perfect. You’ve got the game on your bigscreen, your buddies are all here enjoying a great Sunday afternoon of arm-chair-quarterbacking, your favorite team is ahead by two touchdowns, and suddenly…
(Jaws-type or Psycho-type music, screaming)
You’re all out of adult beverages!!! What to do, what to do…OH YEAH!
JD’s House of Wine and Spirits is open, yeah, even on Sundays. Get any kind of beer, wine, or liquor…and check out the (echo) "Beer Cave"…oooh, sounds cool.
See ya soon at JD’s House of Wine and Spirits in Decorah.
Oneota Outfitters
Female: So, tell me about yourself.
Male: Well, I like to go camping…I like fishing…do anything on the river really…um…I hunt deer, pheasant, duck, turkey…
Female: (interrupting) So you spend a lot of time at Oneota Outfitters.
Male: Uh, yeah…(suddenly remembering) Oh, I do play music.
Female: Oh (surprised)
Male: (starts playing a tune on a duck call)
Female: (somewhat sarcastic) Boy, I’ve never heard such a pretty song on a duck call before…
ANNCR: Whatever you do in the great outdoors in NE Iowa, Oneota Outfitters has got your stuff, for hunting, fishing, camping, boating, and more.
ANNCR: Oneota Outfitters, Highway 9 East, Decorah…Helping you DO it (sounder)…outdoors!
JD’s House of Wine and Spirits
KVIK script…9/8/09
(Customer can be either on the phone or in person)
JD: (Welcome to ) JD’s House of Wine and Spirits?
CUST: (leary/skeptical) So, you think you’ve got any kind of beer, liquor, or wine, heh?
JD: Sure, what are you looking for?
CUST: (fairly popular whiskey)
JD: Of course, easy…you can challenge me more than that.
CUST: OK, (fairly obscure wine)
JD: Got it.
CUST: Oh, um, ok, (fairly obscure beer)
JD: No problem, right here in the cooler.
CUST: Wow, you’re good.
JD: Thanks, and don’t forget about our (reverb) “Beer Cave”
CUST: Oooh, sounds scary.
JD: Only if you get lost in there.
Anncr: JD’s House of Wine and Liquors in Decorah…yeah, we’ve got that!!
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