Helping You Make Great Radio!

Casper Consulting is…programming consulting for small and medium market radio stations...motivator, teacher, coach, and idea bank.

Casper Consulting is NOT…suit-and-tie, over-researched, over-priced consultants who speak unrelatable major-market business babble.

Casper Consulting can help your radio station in many crucial areas:  Air Personalities, Imaging, Production, Creative Commercial Copy Writing, Music, and Promotions.  Let your PD worry about all the daily details of running radio stations.  Let us concentrate on working with your air staff on being great air personalities.

We specialize in AC, Country, and Adult Hits formats, but can work with any and all formats.  Consider it “back to the basics” programming consulting…educating your air personalities on ways to relate and connect with your listeners, where to find interesting talk topics, and how to make your listeners laugh and think.  When your air personalities stand out on the dial, that makes more loyal listeners, and eventually makes its way to your bottom line.

Areas of air personality improvement also include:  conciseness and brevity, knowing what you’re going to say, keeping an announcer-presence, as well as style and voice-coaching.  We accomplish this with regular airchecking of your full and part time announcers, and can even meet either one-on-one with your staff, or we can conduct group improvement sessions.

Casper Consulting also has a huge arsenal of great morning show ideas to spice things up and win over more listeners…and keep them.  And our consulting service includes a free subscription to Kelly Wilde’s Prep Service.

Imaging is an extremely important part of your overall sound.  From writing, to voicing and producing awesome imaging, we can bring your station to the foreground in your market.

We’ll be happy to work with the GM, OM, or PD…and of course your air personalities.  Or if you are an announcer who would like some skill polishing, we can help you improve your style and on-air presentation.

Casper Consulting is available on a short-term basis, per visit, or on-going.  And we offer rates that are affordable for any size station in any size market.  Call me directly with any questions, or to talk about how we can help you at 507-450-4604.





"Everyone said they REALLY like these meetings with you, and even said they look forward to them.  Everyone wants you to come monthly"

Casey L.
Station Manager KVIK, KNEI, KHPP